Evelin Atelier
ShopifyLiquidTranslate & AdaptMeta PixelMeta AdsGoogle Shopping
Overview
Evelin Atelier is a D2C women's fashion store built on Shopify. The project involved a full market pivot from Hungary to Spain — rethinking the language, catalogue, pricing, and acquisition channels for the Spanish-speaking market.
What I built
- Custom Liquid theme modifications for the brand's visual identity
- Full i18n migration from Portuguese to Spanish using Shopify's Translate & Adapt app
- Meta Pixel integration for conversion tracking and retargeting audiences
- Meta Ads campaigns from scratch: creative briefing, audience targeting, budget allocation
- Google Shopping feed setup and product catalogue optimisation
The market pivot
The original thesis targeted the Portuguese/Hungarian market. After analysing conversion data and CAC, we pivoted to Spain — higher purchasing power in the target demographic, more competitive Meta CPMs, and a larger addressable market for mid-range fashion.
The pivot required re-translating all storefront copy, updating shipping zones, restructuring the ad account, and rebuilding the product feed for Google Merchant Center.
Results
Live at evelinatelier.com.